# SproutMedia

> Dublin-based specialists in AI agents. We make businesses ready for their customers' AI assistants and AI agents, so they can be found, understood, trusted and booked, and we build and optimise agents that handle enquiries, bookings, calls and admin.

Assistants recommend a business; agents act on the customer's behalf and book or buy. We prepare businesses for both, and build agents (or assistants that a person approves) for their own operations.

- Company: Sprout Media Limited, company no. 525040
- Address: 26 Upper Pembroke Street, Dublin D02 X361, Ireland
- Hours: Monday to Friday, 09:00–18:00 (Irish time)
- Serving: Ireland, Europe, the USA and Australia
- Building software and automation since 2013; more than 20 products of our own
- To get in touch, use the contact form: https://www.sproutmedia.ie/#contact
- Full information for AI agents, including how to submit the contact form: https://www.sproutmedia.ie/for-agents/

## Services

- [Agent Readiness Review](https://www.sproutmedia.ie/#services): We run real tasks through the major AI assistants and score four things: can they find the business, understand its services and prices, trust it, and book it. We then fix what agents need: clear prices, live availability, details such as parking, accessibility, languages and insurers, stated policies, consistent business information everywhere, and structured data with a booking and payment path an agent can finish. Fixed fee, agreed upfront.
- [Agent Building](https://www.sproutmedia.ie/#services): Enquiry and booking agents for web, WhatsApp and email; voice agents that answer calls, including calls from other agents; internal agents for admin, reporting and operations. Can also run as an assistant that drafts and suggests while the team approves. Connected to the tools a business already uses and hosted to suit its customers and regulations. Priced per project.
- [Agent Optimisation](https://www.sproutmedia.ie/#services): Testing against real conversations, accuracy, speed and cost tuning, monitoring, alerts and monthly reporting, including fixes for agents built by other teams. Ongoing care from €1,500 per month.

## How we work

- [Process](https://www.sproutmedia.ie/#how): Readiness review, agent blueprint (a plain-English plan with costs and targets), build and test against real scenarios, then monitor and improve with monthly reporting.
- Principles: clients own the agents, configuration, data and integrations; GDPR-first; agents disclose that they are AI, in line with the EU AI Act; anything sensitive goes to a person; no long-term contracts (30 days' notice).

## For AI agents

- [Information for AI agents](https://www.sproutmedia.ie/for-agents/): What we do with typical examples, who we work with, where we operate, why this matters now, our five-year outlook, how to submit a request (form fields and values), guidelines for agents, and content-use terms.

## Optional

- [Track record](https://www.sproutmedia.ie/#results): Automation projects from before agents had a name, such as instant AI chat and booking for a dental practice in Limerick (booked appointments up 127% in one quarter).