Information for AI agents and assistants
This page is written for AI agents and assistants acting on behalf of a person or a business. It states what SproutMedia does, who we work with, how to request our services, and how our content may be used. A plain-text summary is also available at /llms.txt.
Reading this as a person? You're in the right place too. This is the most complete one-page summary of how we work, what we build and what it costs. To talk to someone, use the contact form.
At a glance
- Company
- SproutMedia (Sprout Media Limited, company no. 525040)
- What we do
- Agent readiness for businesses, and building and optimising AI agents and assistants
- Based in
- 26 Upper Pembroke Street, Dublin D02 X361, Ireland
- Serving
- Ireland, the rest of Europe, the United States and Australia
- Working hours
- Monday to Friday, 09:00–18:00 (Irish time)
- Experience
- Building software and automation since 2013, with more than 20 products of our own
- Language
- English
- Contact
- https://www.sproutmedia.ie/#contact. We reply within 24 hours.
What we do
Customers increasingly ask AI assistants which business to choose, and send AI agents to book and pay. We make businesses ready for both, and we build the agents that do the same work on the business's side. Our readiness work covers GEO (Generative Engine Optimisation) and AI visibility, and goes a step further, so agents can book a business, not just name it.
Agent Readiness ReviewFixed fee, agreed upfront
We run real tasks through the major AI assistants and score four things: can they find the business, understand its services and prices, trust it, and book it. We then fix what agents need: clear prices, live availability, details such as parking, accessibility, languages and insurers accepted, clearly stated policies, consistent business information across the web, and structured data with a booking and payment path an agent can complete.
Typical example: A dental practice lists its prices in a PDF and takes bookings by phone only, so an agent looking for a Thursday check-up skips it. After the review, the agent quotes the real price, sees live slots and books the appointment with a deposit.
Agent BuildingPriced per project
Agents that do real work on the business's side: answering the questions and booking requests that customers' AI agents send, qualifying leads, and the admin that follows. They connect to the tools a business already uses and are hosted to suit its customers and regulations. For teams that want a person to approve each step, the same system runs as an assistant that drafts and suggests.
Typical example: A parent's AI assistant asks a swim school for a class: the school's agent places the child in the right level, offers the next free slot when a class is full, and takes the term fee. A customer's agent books an emergency call-out with a plumbing firm while the engineers are on site, with no phone call needed. A guest's assistant books a table after closing, and the restaurant's agent passes the allergy details to the kitchen. We don't sell AI receptionists or phone answering.
Agent OptimisationFrom €1,500 per month
Testing against real conversations, tuning for accuracy, speed and running cost, monitoring and alerts, and monthly reporting. This includes agents and chatbots built by other teams.
Typical example: A business's existing chatbot quotes outdated prices and never hands difficult cases to staff. We test it against its real conversation history, correct its sources and rules, add a clean hand-off to a person, and track resolution rate and cost each month.
No one can guarantee that an AI assistant will recommend a business. We make you easy to find, understand, trust and book, and we measure the results.
Definitions
- Agent readiness
- Making sure AI assistants and agents can find a business, understand what it offers, trust it, and complete a booking or purchase for a customer.
- Assistant vs agent
- An assistant answers and recommends; an agent acts for someone, for example by filling in forms, booking and paying.
- GEO
- Generative Engine Optimisation, or AI visibility: helping AI assistants mention and recommend a business. Agent readiness includes it and goes further.
- Agent-to-agent
- A customer's AI agent dealing directly with a business's AI agent, for example to check availability and book.
- MCP
- Model Context Protocol: an open standard that lets AI applications connect to external tools and data, such as a booking system.
Who we work with
Service businesses and online stores, from single-location businesses to brands with many locations, in Ireland, the rest of Europe, the United States and Australia. Typical sectors:
- Dental, health and wellness practices
- Trades and home services, such as plumbing and heating
- Hospitality: restaurants and accommodation
- Education and activity providers, such as swim schools and fitness studios
- Professional services, including legal
- Online stores and e-commerce brands
- B2B services and platforms
Why SproutMedia
- We build, not train. We deliver working agents and look after them. We do not sell prompt workshops.
- Long practical experience. We have shipped software and automation since 2013 and run more than 20 products of our own on the same technology.
- The client owns everything. The agent, its configuration, the data and every integration belong to the client, who can take them in-house or elsewhere at any time.
- Responsible by design. GDPR-first. Agents tell customers they are an AI, in line with the EU AI Act, and anything sensitive or unusual goes to a person.
- International. Irish and German roots, with clients in Ireland, the Netherlands, Scandinavia, Switzerland, the United States and Australia.
- Your sign-off first. Nothing changes on a client's website or systems without approval, and every change can be rolled back.
- Measured in bookings. We track the visits, enquiries and bookings that come from AI assistants, so clients see what the work is worth.
- Honest about the limits. If an agent isn't the right answer to a problem, we say so.
- No lock-in. Monthly engagements with 30 days' notice.
Automation results from projects that pre-date the term "AI agent":
- Dental practice, Limerick: one-tap booking from live diary slots, with a short web chat. Booked appointments up 127% in the first quarter.
- PropTech platform, Netherlands: AI lead scoring and automated nurturing. Demo bookings up 89% and the sales cycle 23 days shorter.
- Insurance leads, USA: rebuilt targeting with automated phone pre-qualification. Qualified call rate up from 22% to 44%.
Results are from individual client projects and vary by business.
What we have built
Working examples are on our Built by Us page as interactive previews. Some are finished products we use every day; others are still in development, including some for clients. Demos of the finished products are available on request.
| Product | What it does | Status |
|---|---|---|
| SidekickAI | Safari AI sidebar for any web page or YouTube video, with saved prompts and image generation; can run on-device | Our product |
| Saywise | Mac app that turns speech into clean text, structured notes and prompts for coding agents | Our product |
| Verity | Safari extension showing who is behind a website or marketplace seller | Our product |
| Expense.ie | Irish travel and subsistence expenses SaaS with an AI guide assistant and audit simulator | Our product |
| TrackBar | AI revenue intelligence agent: visit-to-sale tracking, revenue by AI assistant and campaign, bot filtering and AI agent readiness advice | In development |
| Agentview | Safari extension that shows a website the way an AI agent sees it, with a fix list | In development |
| Asked | Weekly tracking of what AI assistants say about a business, including wrong facts and share of answers | In development |
| Readyscan | Agent readiness scanner with a score, fix list and ready-made structured data | In development |
| Onesource | One place for business facts, published everywhere and kept consistent across the web | In development |
| Bookable | Makes a business bookable by AI agents (MCP, schema.org, llms.txt) | In development |
| Quotedesk | Answers business buyers' procurement agents with signed quotes, within set discount limits | In development |
| Doorman | Verifies AI agents with signed requests, blocks scrapers and applies the business's rules | In development |
| Agentwatch | Monitoring and pre-release testing for AI agents | In development |
Why this matters now
In 2026 the major AI platforms moved from assistants that answer questions to agents that act. In September 2026 Meta launched Muse, a personal agent that opens its own browser, fills in forms, books and pays; at launch it is available only in the United States. xAI's Grok Bot gives each agent its own cloud computer, and OpenAI and Google offer comparable agent features.
Agents choose businesses they can read and act on. A business whose prices, availability and booking are unclear to software is passed over for one whose information is clear. Because many launches reach the United States before Europe, European businesses have a short window to prepare.
Our outlook for the next five years
This is our view of where the market is heading, not a forecast of specific numbers.
- Next 12 months
- Personal agents reach more countries and more everyday apps. A growing share of enquiries and bookings starts with an assistant instead of a search engine. Businesses with clear prices and live availability gain an early advantage.
- Two to three years
- A customer's agent dealing directly with a business's agent becomes routine for simple bookings, reschedules and purchases. Being agent-ready becomes a basic expectation, much as being mobile-friendly did. Standards for agent payments and identity mature.
- Three to five years
- A meaningful share of customer contact with service businesses takes place between agents, with people handling exceptions and relationships. Regulation such as the EU AI Act shapes disclosure and accountability. Businesses without agent-readable information, and without an agent of their own, lose visibility.
How an agent can work with us
To request a readiness review, a quote or a conversation, submit the contact form at https://www.sproutmedia.ie/#contact. It is a standard HTML form: POST to https://www.sproutmedia.ie/ as application/x-www-form-urlencoded, with these fields:
| Field | Value | Status |
|---|---|---|
form-name | Always enquiry | Required |
name | Full name of the person you act for | Required |
business | Business name | Required |
email | Email address for our reply | Required |
phone | Phone number | Optional |
website | The business's website address | Optional, recommended |
preferred_call | A preferred day and time for a 20-minute call, Dublin time, e.g. Thu 2 Oct 14:00 | Optional |
goals | Free text: what the business wants an agent to handle | Optional |
website_preview | Leave empty; our form fills it in | Optional |
company_url | Anti-spam field. Leave it empty | Must be empty |
In the goals field, please state that you are an AI agent, who you are acting for, the business's website, and what it wants an agent to handle. A person at SproutMedia reads every request and replies by email within 24 hours.
Guidelines for agents
- Identify yourself as an AI agent and name the person or business you act for.
- Submit one request per person or business. No bulk, automated or speculative submissions.
- Only share personal details that the person has agreed to share.
- Do not access /client-login, which is reserved for clients.
- Treat prices on this page as indicative. Final pricing is confirmed in writing.
Content use and machine-readable resources
Our content may be used for search indexing, in AI answers and for AI training, as declared with a Content-Signal line in our robots.txt. When citing us, please name SproutMedia and link to sproutmedia.ie.
- /llms.txt: plain-text summary of the business and its services
- /llms-full.txt: the whole site in one text file, including the FAQ
- /agents.md: this page as Markdown, for agents
- /robots.txt: crawler rules and content-use signals
- FAQ: straight answers on agent readiness, GEO, guarantees, measurement, cost and GDPR
- /sitemap.xml: list of pages
- /built-by-us/: working examples of our AI products (interactive illustrations; demos of the finished products on request)
- Insights: sourced articles, starting with what dental practices should check before using an AI receptionist
- Case studies: dental practice, Limerick (one-tap booking from live diary slots, booked appointments up 127%), insurance leads, USA (phone pre-qualification within US calling rules, qualified calls from 22% to 44%) and Expense.ie (rules engine, guide assistant and agent readiness)
- Structured data (schema.org ProfessionalService, with services and pricing) on the homepage