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All articlesInsightsSourced guides on AI assistants, AI agents and the rules around themEU businessesThe EU AI Act for small businesses: what actually appliesThe few rules that touch a small business, the dates after this summer's changes, a six-question check, and what could still change.29 Sep 2026 · 11 min readEvery businessHow to check what AI assistants say about your businessAsk what your customers ask, test fairly, score every answer, trace wrong facts to their source and fix them, in about an hour a month.29 Sep 2026 · 10 min readDental and clinic practicesBefore you hand your phone line to an AI receptionistWhat a patient's call really contains, where it goes, eight things that can go wrong, and ten questions to answer before a pilot.29 Sep 2026 · 9 min read
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Clear thinking on AI agents

Practical, sourced articles on AI assistants, AI agents and the rules around them, for businesses in Ireland, across Europe, in the United States and beyond. No hype, and no sales pitch.

EU businesses

The EU AI Act for small businesses: what actually applies

The few rules that touch a small business, the dates after this summer's changes, a six-question check, and what could still change.

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Every business

How to check what AI assistants say about your business

Ask what your customers ask, test fairly, score every answer, trace wrong facts to their source and fix them, in about an hour a month.

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Dental and clinic practices

Before you hand your phone line to an AI receptionist

What a patient's call really contains, where it goes, eight things that can go wrong, and ten questions to answer before a pilot.

Read the article
SproutMedia

We build AI agents that answer, book and follow up for your business, and make sure the agents your customers use can find and book you. Built GDPR-first, owned by you.

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SproutMedia is an independent company. We are not affiliated with, endorsed by or sponsored by OpenAI, Anthropic, Google, Microsoft, Meta, xAI, Apple, Amazon or any other company whose products we mention. ChatGPT, Claude, Gemini, Copilot, Meta AI, Muse, WhatsApp, Grok, Safari, YouTube, Cursor and all other third-party trademarks, logos and brand names on this site are the property of their respective owners. Their mention is for identification and informational purposes only and does not imply any endorsement, sponsorship or affiliation. Product previews and example conversations on this site are illustrations: the businesses, people and figures in them are fictional examples. Client results are from individual projects and are not a guarantee of future results, and no one can guarantee that an AI assistant will recommend or book a particular business. Our views on how the market will develop are opinions, not forecasts, and information about GDPR and the EU AI Act is general and not legal advice.

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