How to see what ChatGPT & Gemini say about your business
More customers now ask ChatGPT, Gemini, Copilot or Claude before they choose a business. You can't see those answers unless you ask yourself. This guide shows how to test them, score them, trace wrong facts back to their source and fix them, in about an hour a month.
SproutMedia team29 September 2026 · 10 minute read
An AI assistant's answer · illustration
Best physio in Dublin 6 for a sports massage?
Harbour Physio Named is a well-reviewed physiotherapy clinic in Ranelagh, Dublin 6 Right area. A sports massage costs about €50 Wrong: it's €65, and it's open until 6pm on weekdays Out of date. You'll need to call to book an appointment Wrong: online booking exists.
2 right2 wrong1 out of dateNamed, but a customer would get the wrong price and think they can't book online.
No one can make an AI assistant recommend your business, and anyone who promises that is guessing. What you can do is make sure that what it says about you is right.
Why check at all
When someone asks an assistant for a business like yours, it searches the web, combines what it finds and writes one confident answer. That answer is often a customer's first impression of you, and you never see it.
Most problems aren't dramatic. A price from an old listing, holiday hours nobody updated, an address from before you moved, or a service you offer that never gets mentioned. Each one can cost you a customer who never gets in touch. The good news: most wrong answers trace back to facts you can correct.
Prefer a tool to do the asking? Our comparison of AI visibility tools covers the free reports from Google and Microsoft and 11 paid trackers, with prices and which ones work from Ireland.
Step 1
Ask what your customers ask
Not just your business name, but the questions a customer types when they don't know you yet: who's good, what it costs, whether you can book.
Try it
Ten questions your customers ask
Pick your type of business and fill in your area and name. Then ask each question, word for word.
Type of business
Find
What's the best physio in Ranelagh, Dublin?
I need a physio who can see me this week in Ranelagh, Dublin. Who can help?
Which physios in Ranelagh, Dublin are good for running injuries?
Understand
How much does a sports massage cost at physios in Ranelagh, Dublin?
Does your business offer back pain treatment?
What are your business's opening hours this week?
Trust
Is your business in Ranelagh, Dublin any good? What do reviews say?
Compare your business with other physios in Ranelagh, Dublin.
Book
Can I book a sports massage with your business online?
Book a sports massage with a physio in Ranelagh, Dublin for next week.
Step 2
Set up a fair test
Assistants tailor answers to the person asking. Six habits make your results reliable, and comparable from month to month.
Use a clean chat
Memory and past chats change answers. Use Temporary Chat in ChatGPT and Gemini, an incognito chat in Claude, or sign out.
Name your area
Assistants guess where you are from your internet connection. Saying the town in the question keeps every test comparable.
Turn on web search
Where there's a choice, let the assistant search. Otherwise you're testing what a model learned months ago.
Same words, every assistant
Paste the exact same question into each one, so differences come from the assistant, not the wording.
Ask twice
Answers vary from one day to the next. Two runs on different days show what's stable.
Keep a record
Note the date and assistant, take a screenshot, and copy the links it cites. You'll need them to trace wrong facts.
Where each assistant looksAnd the one technical check that can stop you appearing at all
AssistantWhere it finds business informationCheck this
ChatGPTIts own web search, which uses third-party search providers, and your approximate location from your internet connection.Sites that block OAI-SearchBot aren't shown in ChatGPT search answers. GPTBot is only about training, a separate decision.
GeminiGoogle Search, and Google Business Profile for local answers. Google's AI Overviews work the same way.Blocking Google-Extended doesn't remove you from Google Search or its AI features. It only concerns Gemini training and grounding.
CopilotBing search, which Microsoft uses to ground its web answers, and Bing Places for local details.Check that Bing has indexed your site and that your Bing Places listing is claimed and current.
ClaudeWeb search, with its own crawler for search results and another for pages users ask about.Don't block Claude-SearchBot or Claude-User if you want to appear. ClaudeBot is only about training.
Step 3
Score every answer
For each question and assistant: were you named, and was everything it said about you right? Here's an example you can play with.
QuestionChatGPTGeminiCopilotClaude
Best physio in my area
Price of a sports massage
Opening hours this week
Book online for Thursday
Compare with other clinics
Your share of answers
60%
Named and right 9
Named, wrong fact 3
Not named 8
Click any square to change it. Wrong facts are the ones to fix first: they send customers away with bad information.
Practice round
Spot the problem
Wrong facts sound just as confident as right ones. Compare each answer with what's true, and see if you can catch the problem.
Question 1 of 3
How much is a sports massage at Harbour Physio?
Harbour Physio charges €50 for a sports massage, and it's open until 8pm on Thursdays.
What's actually true
Sports massage: €65
Thursdays: open until 8pm
What's wrong with this answer?
Step 4
Trace where the facts come from
An answer is built from what the assistant can find. Pick a source to see what it feeds, and what you can do about it.
The AI answerBuilt from what it can find
Your websiteFull control
What it feeds
Services, prices, hours, booking and your own description of the business.
What to do
State prices, hours and services as text, add structured data, and keep one page per important service.
Step 5
Fix it at the source
Correcting the answer in a chat changes nothing. Correcting the page or listing it came from does.
What the assistant got wrongWhere it usually comes fromThe fix
Wrong priceAn old listing, or a price only shown in an image or PDFPut prices on your site as text, add structured data, and correct the old listing
Wrong opening or holiday hoursGoogle Business Profile or Bing Places not updatedUpdate every profile, holiday hours included, on the same day
Old address or phone numberA directory or a duplicate map listingCorrect or remove it, and merge duplicate listings
“Phone bookings only”The booking page is hard to find or can't be readLink the booking page from your main pages and use a proper booking link
Not named for a service you offerNo page about it, and reviews don't mention itOne clear page per important service, and ask reviewers to mention what they had
Wrong about what you doVague or old descriptions in different placesOne clear description, used everywhere
Not named at allYour site blocks AI search crawlers, or little is written about youCheck your robots.txt, then get listed where your customers look
up to 40%more visible in AI answers
What the research says
In a 2024 study by researchers at Princeton and IIT Delhi, adding sources, statistics and quotations to content made it up to about 40% more visible in AI-generated answers. Stuffing pages with keywords, an old search engine trick, didn't help. Clear, specific, sourced facts are what get picked up.
Step 6
Make it a monthly habit
About an hour a month. Assistants change often, and so do the sources they read, so one check isn't enough.
Week 1AskThe same ten questions, in each assistant, in clean chats.
Same dayScoreFill in the score sheet and save the screenshots.
Same dayCompareWhat changed since last month? New wrong facts come first.
That weekFixCorrect the one or two sources behind the worst answers.
Next monthRepeatChanges can take weeks to show. Keep the same questions.
What you can and can't control
Right facts, not guaranteed rankings
You can't decide what an assistant recommends, and the feedback buttons in each assistant won't fix a wrong fact on their own. Use them anyway, but put your time into the sources: your website, your listings and the places that write about you.
Start with the answers that are wrong rather than the ones where you're missing. A customer who gets the wrong price or thinks you only take phone bookings is a customer you've already lost.
Checked everything? The next step is making sure an assistant can do more than name you: find your prices, see when you're free, and book. That's what agent readiness is about.
SM
Written bySproutMedia team
We help service businesses get ready for their customers' AI assistants and agents. Our team has spent years building software and apps, and has worked hands-on in e-commerce, affiliate marketing and social media, so we know how customers find and choose a business online.
SproutMedia writes about AI agents and agent readiness for service businesses in Ireland, Europe, the United States and beyond.
FAQ
Questions people ask us
Short answers to what people search for most. The details are in the guide above.
How do I see what ChatGPT says about my business?
Ask the questions your customers would ask, such as the best provider in your area, prices and booking, in a clean chat with web search on. Name your area in the question, ask each assistant the same words, and record the date, a screenshot and the sources it cites.
How do I see what Gemini says about my business?
The same way: open a Temporary Chat in Gemini, name your area and ask the questions a customer would ask. Gemini answers from Google Search and, for local questions, your Google Business Profile, so search the same question in Google too and check the AI Overview.
Why aren't AI assistants mentioning my business?
Usually for one of three reasons: your website blocks the crawlers AI search uses, such as OAI-SearchBot or Claude-SearchBot; little is written about you outside your own website; or there's no clear page for the service the customer asked about. Check your robots.txt first, claim and complete your Google Business Profile and Bing Places listings, and give each important service its own page. Even then, each assistant decides what to recommend.
How do I verify my details in AI answers?
Compare every answer with one up-to-date list of your own facts: name, address, phone number, opening and holiday hours, prices, services and how to book. Open the links the assistant cites to see where a wrong fact came from, then correct it there, on your website, your Google Business Profile and Bing Places listings, or the directory involved. Correcting the assistant in the chat changes nothing.
Why does an AI assistant show wrong information about my business?
Assistants build answers from what they can find: your website, map listings such as Google Business Profile and Bing Places, directories, reviews and older training data. Wrong prices, hours or addresses usually come from an outdated source.
Can blocking AI crawlers stop my business appearing in AI answers?
Yes, some can. OpenAI says sites that block OAI-SearchBot are not shown in ChatGPT search answers, and blocking Claude-SearchBot can reduce visibility in Claude's search answers. Blocking training crawlers such as GPTBot, ClaudeBot or Google-Extended is a separate decision; Google-Extended does not affect Google Search.
Can anyone guarantee an AI assistant will recommend my business?
No. Each assistant decides what to recommend. What a business can do is make its facts accurate, consistent and easy to find, and check the answers regularly.
How do I know if AI assistants recommend my business?
Ask them what a new customer would ask without naming you, such as the best provider of your service in your town, in a clean chat with web search on. Use the same words in ChatGPT, Gemini, Copilot and Claude, ask twice on different days, and note whether you were named. Your website analytics can also show visits that come from chatgpt.com, perplexity.ai and other assistants.
How do I make sure AI answers about my brand are accurate and on-message?
Keep one up-to-date list of your facts and one clear description of what you do, and use them everywhere: your website, Google Business Profile, Bing Places, Apple Business and the directories you're listed in. Put prices on your website as text, not in images or PDFs. Then check the answers every month with the same questions. You can't control an assistant's wording, only the sources it reads.
How accurate are AI assistants about businesses?
There's no reliable figure, and accuracy varies by assistant, question and day. Wrong facts sound just as confident as right ones, and most come from an outdated source, such as an old listing or a PDF. To check, compare each answer with your own list of facts and open the links the assistant cites.
How do I get AI assistants to talk about my business?
No one can guarantee it, but you can make it more likely. Don't block AI search crawlers such as OAI-SearchBot and Claude-SearchBot, claim and complete your Google Business Profile and Bing Places listings, give each important service its own page with specific facts and prices, and get listed and reviewed where your customers look. A 2024 study found that adding sources, statistics and quotations made content up to about 40% more visible in AI answers; keyword stuffing didn't help.
What stops AI assistants reading parts of my website?
Prices, hours or menus shown only in images or PDFs, text that only appears after a click or once JavaScript runs, pages behind a login, and bot protection or robots.txt rules that turn AI search crawlers away. Many AI crawlers read a page's HTML without running JavaScript, so make sure your key facts are in the page itself as plain text.
How do I find out if AI shopping assistants mention my products?
Ask what a shopper would ask, such as the best product of its kind under a set price, in ChatGPT, Gemini, Copilot and Perplexity, in clean chats, and record which products and shops are named and which sources are cited. Make sure your product pages show price, stock and key details as text, and keep your Google Merchant Center product feed up to date, because Google's shopping answers draw on it.
Checked on 29 September 2026. Assistants and their crawlers change often, so check the current documentation before changing your robots.txt. The examples use a fictional clinic, and assistant names are used only to identify the products.
